“Carotenoids are a group of more than 700 compounds that produce the red, yellow, and orange colors found in many fruits and vegetables. Beta carotene (also called provitamin A) is the most widely studied carotenoid, but others are proving to be of great interest. Carotenoids are neither vitamins nor phytochemicals, but are proving to be very important for health. Currently there is no recommended daily allowance for carotenoids, including beta carotene. “